British GQ’s feature on Jack Guinness asked… 'Is he really the coolest man in Britain?' Short answer? No.

Cambridge educated Jack Guinness began his career as a model, starring in global campaigns for brands such as L'Oreal, Dunhill and Dolce and Gabbana.

The Queer Bible book featuring contributors including Sir Elton John, Mae Martin, Munroe Bergdorf, and Tan France is published by Harper Collins / HQ. For the launch event Jack partnered with AMI Paris creating a chapel in Mayfair with readings from contributors, Drag Race star performances, and a limited edition T-shirt designed by artist John Booth. The paperback and accompanying podcast will be released in 2024.

COMMUNITY: Jack is the founder of LGBTQ+ community The Queer Bible which celebrates the works and lives of the global queer community. Each entry on the site is accompanied by an original illustration by a young LGBTQ+ artist. Attitude magazine named Jack as one of their ‘101 LGBTQ+ Trailblazers Changing The World Today.’

The Queer Bible have hosted Supper Clubs with Soho House and The Ned, curated live candle-lit readings in the Chapel at House Of St. Barnabas, collaborated with Marc Jacobs and Levis on digital Pride campaigns, and hosted a workshop for young queer filmmakers with the British Film Institute.

DIVERSITY: Jack is very proud to be a member of The Mayor of London’s Commission for Diversity in the Public Realm. The Mayor has created the Commission to help ensure London’s achievements across the full sweep of the capital’s rich and diverse history are properly reflected around the city. Jack is an Ambassador for the upcoming AIDS Memorial In London project, created by Ash Kotak of AIDS Memory UK and supported by the Mayor’s Commission.

An authoritative voice in the Equity, Diversity and Inclusion space, Jack hosted panel discussions and delivered the keynote speech at the SHE conference in Oslo, and for Pinterest X Chanel, interviewed Alise Marshall  the Senior Global Lead for Public Affairs at Pinterest (formerly of  President Barack  Obama’s Administration where she led federal education policy).

HOSTING: Jack has hosted numerous award ceremonies including The GQ Men Of The Year Awards 2023 and 2022, The GQ Grooming Awards, Draper’s Sustainable Fashion Awards and The UK Fashion and Textiles Awards. Jack has hosted numerous live interviews with guests including Dan Levy, Tom Daley, Alan Cumming, Michaela Jae (Pose), Stacey Dooley, Munroe Bergdorf, Armistead Maupin, Shon Faye, Bimini and Graham Norton.

In digital, Jack has developed and starred in content for Gucci,  Ralph Lauren, Vogue, Mercedes, Vice and GQ, travelled to Japan to star in Channel 4's anarchic World Of Weird series, and hosted live social media takeovers for brands such as Alexa Chung and Hugo Boss. 

FASHION: As a style and fashion commentator, he has contributed to The Sunday Times Style, Italian Vogue, The Guardian, Gentleman’s Journal and Tatler and is a Contributing Editor at British GQ magazine.

Guinness was proud to be on the BFC’s advisory Style Council for London Fashion Week Men’s,  and passionately champions young designers and British manufacturing. 

CREATIVE: Jack is the newly appointed brand director for Gay Star News - redesigning the brand, creating digital first formats, and brokering brand collaborations.

As creative director, Jack worked with consultant Rose Forde to create a special issue of Flaunt Magazine: the 'Califuk' concept rolled out over multiple channels - with three covers featuring Beyonce, Pamela Anderson and Lily James, original artworks, and specially created limited edition product with Bella Freud and Lulu Guinness - the Califuk project reached in excess of 47 million people. 

Jack is represented by YMU and Linden Staub.